June 19 news, according to the FT website reported, analysts pointed out that as long as Microsoft Windows and Office licensing fees are reasonably priced, Windows 8 tablet will hope to be successful. Microsoft unveiled its own brand Surface Tablet PC which equipped with Windows 8 Pro system.
In the future, your computer will become a tablet PC equipped with a free operating system, run managed in the cloud free, and based on the ARM chip architecture design. Demanding applications running in the PC local and Intel architecture-based software maker, which is Microsoft’s future operating system licensing fee are still charged.
Microsoft launched its Windows operating system, want to be able to rewrite the future. Windows 8 is compatible with touch screen and tablet PCs to support the ARM architecture chips. Microsoft hopes to attract developers and to persuade equipment manufacturers to pay licensing fees. Microsoft on Monday night released the first Windows 8 Tablet PC, this is the company tried to revive an important part of the Windows program. After all, Windows has contributed to Microsoft more than a quarter of revenue and a greater proportion of profits.
Microsoft Windows licensing fees charged to the equipment manufacturer pricing is essential. Perhaps some people think that Microsoft has been defeated in the mobile on the battlefield, because Google Android is free. Bernstein Research, research institutions, more cost-effective for annual shipments less than 900 million units of flat panel manufacturers to get Windows 8 authorized price of $ 40 per device. This is the Android tablet has many fixed costs – the costs of software integration and technical support, as well as Android, Microsoft’s intellectual property licensing fees.
Microsoft is not satisfied merely to sell the operating system. It also hopes to sell Office software, Office and Windows as a whole package pricing for flat-panel manufacturers must set aside some profit margins. According to Morgan Stanley estimates, assuming the Windows Tablet PC price lower than the iPad, and component costs one tenth higher than the iPad (because of the lack of scale advantages), Microsoft up to $ 50 for Windows and Office licensing fees charged to manufacturers while still reserved for the manufacturer of the profit margin of 7%.
Flat license fee of $ 50 this figure is the basic charge to PC makers and Microsoft. In theory, Microsoft charged to the Tablet PC manufacturers Windows 8 license fee model is still viable. However, if Microsoft wants to be successful, still needs to introduce a truly outstanding product.